Official Clarification Regarding Suvarna Saubhagya Utsav

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This is to provide a clear clarification regarding the concerns raised about promotional schemes run by jewellers under the banner of Suvarna Saubhagya Utsav, which seem to have been misunderstood as “lottery”, “gambling” or “illegal private draws”.

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1.  Suvarna Saubhagya Utsav is NOT a lottery, gambling or betting activity.

      It is a customer reward & benefit program, conducted strictly within the guidelines applicable to retail promotional activities in            India.

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2.  No customer is ever required to pay any fee, entry charge, deposit, or additional amount to participate.

      Participation is 100% free-of-cost, and only available to customers who make regular business purchases, similar to festival                offers run by:
       •    FMCG companies
       •    Consumer electronics brands
       •    Automobile showrooms
       •    Mobile companies
       •    Shopping malls
       •    Retail chains across India

     This is a universally accepted retail practice to appreciate and retain customers.

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3. The scheme follows standard promotional norms used by all major brands in India.

     Under the Prize Chits and Money Circulation Scheme (Banning) Act, 1978, a scheme becomes illegal only when:
       •    Money is collected exclusively for reward entry, or
       •    There is a circulation of money/investment for prize distribution.

    Suvarna Saubhagya Utsav does not fall under either category.

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4. Purchases made by customers are purely for jewellery – not for prize entry.

     Customers who purchase jewellery receive:
      •    Bill & GST invoice
      •    Proper weight, purity & hallmarking
      •    Transparent pricing

   They receive a token/coupon only as appreciation, at no extra cost.

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5. No activity is conducted without proper company documentation.

   Every participating jeweller maintains:
      •    GST billing
      •    Stock & purchase trail
      •    Hallmarking record
      •    Prize distribution report
      •    Winner declaration transparency

   Thus, no financial or legal loophole is created.

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6. The program does NOT target or misguide any tribal community.

   The scheme is open to:
      •    Families
      •    Senior citizens
      •    Working class
      •    Women & homemakers
      •    Regular jewellery buyers

   There is zero discrimination and no special target group.

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7.  All gifts & prizes are funded directly by the jewellers as customer appreciation.

   Customers are not charged for gifts, schemes, draws, or events.

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8.  Safety, ethics, transparency, and customer trust remain the top priority.

   Every event and scheme maintains:
      •    Full ethical compliance
      •    High transparency
      •    Clean documentation
      •    No hidden conditions
      •    No forced participation

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⭐ Conclusion

       The allegations mentioned in the complaint appear to be based on misunderstanding, not on the actual functioning of

       Suvarna Saubhagya Utsav.

      The program:

               ✔ Is not gambling
               ✔ Is not a lottery
               ✔ Does not collect entry fees
               ✔ Does not run money circulation
               ✔ Is a standard, transparent, customer-benefit scheme
               ✔ Is run legally, ethically, and professionally

   We remain committed to fair trade practices, customer safety, and full legal compliance.